Track Your Brand in Google AI
Google's new Search Console AI visibility reports let Monaco businesses see where they appear in AI answers. Here's how to use them.
For two years, Monaco business owners have heard the same warning: AI is rewriting how people search, and you need to be "visible in AI answers." Useful advice — except there was no way to check whether it was working. You optimised, you waited, and you guessed.
That changed on 3 June 2026. Google added dedicated AI visibility reports to Search Console, the free tool most websites already use to track their Google performance. For the first time, you can see — with real numbers — how often your site shows up inside Google's AI-generated answers. If you run a business in Monaco, this is the most practical search update of the year.
What Google actually launched
The new reports isolate how your site performs inside generative AI surfaces, separate from the classic blue-link results. Specifically, they cover three areas: AI Overviews (the AI summary at the top of many search results), AI Mode (Google's conversational search experience), and generative AI features in Google Discover.
Until now, all of that traffic was buried inside your overall Search performance, impossible to separate. Now it gets its own view. The rollout is gradual — Google is releasing it to a subset of websites first to gather feedback — so if you don't see it in your account yet, it's coming.
The five things the report shows you
The report breaks AI visibility into five dimensions, and each one answers a question you couldn't answer before:
- Impressions — how often your pages appeared inside AI features. This is the headline number: are you showing up at all?
- Pages — which specific URLs are being surfaced. Often it's not the page you'd expect.
- Countries — where that visibility is happening, by geography. Critical for Monaco, more on that below.
- Devices — desktop versus mobile (Search only).
- Dates — performance over time, from hourly to monthly, so you can connect changes to things you actually did.
Read together, these turn "be visible in AI" from a slogan into a measurable target.
The gap you need to understand
One honest caveat: the measurement is not complete. AI Mode traffic still blends into standard web search reporting, so you can't cleanly attribute every click an AI answer sent you. Google has acknowledged this gap.
What this means in practice: treat the new numbers as a strong directional signal, not a perfect ledger. They tell you whether your visibility is rising or falling and which pages are doing the work — which is exactly what you need to make decisions. Don't expect them to reconcile to the last click.
Why this matters more in Monaco than almost anywhere
Two features of the Monaco market make this update especially relevant.
First, language. Monaco's audience searches in French, English, Italian and beyond, and AI answers are assembled per language and per region. The Countries dimension lets you see whether you're surfacing for the French-speaking searches that matter locally, or only in markets you don't sell to. If your site isn't built for more than one language, you're likely invisible in half the AI answers your customers see — which is exactly why a properly structured multilingual website is now a search-visibility issue, not just a translation one.
Second, scale. Monaco is a small market where a handful of competitors fight over the same high-value searches — a private bank, a real-estate agency, a clinic, a yacht broker. When AI Overviews compress ten results into one summary, the difference between being cited and being ignored is enormous. A measurement tool that shows you which side of that line you're on is worth real attention.
How to start using it this week
You don't need a project to begin. Three steps:
- Confirm Search Console is set up. If your site isn't verified in Google Search Console, do that first — it's free and takes minutes. Without it, none of this data exists for you.
- Find the AI visibility view and note your baseline impressions and top pages. Export it so you have a reference point.
- Cross-check against your money pages. Are the pages you actually want to be found for — services, key products, your main location page — the ones appearing? If your best content isn't surfacing, that's your first signal of where to work.
From there, the playbook is the one that already drives generative engine optimisation: clear, well-structured content that answers real questions directly, strong technical fundamentals, and authority signals AI systems trust. The reports simply tell you whether it's landing.
Turn the data into decisions, not dashboards
A report only matters if it changes what you do. Once you have a few weeks of data, use it to prioritise: double down on the pages already earning AI visibility, rewrite the high-value pages that aren't, and watch how each change moves the numbers. This is the same disciplined, test-and-measure approach that underpins solid SEO and digital strategy — now extended to the part of search that used to be a black box.
The businesses that win the next phase of search won't be the ones shouting loudest about AI. They'll be the ones quietly measuring where they appear, fixing what doesn't, and compounding the advantage while competitors are still guessing.
If you'd like help setting up the reports, reading what they're telling you, and building the content that gets your Monaco business cited in AI answers, get in touch.
