Gastaldi Fleurs —
Monaco's florist,
reimagined online.
A full Shopify rebuild for Monaco's most recognised florist — structured collections, premium UX, and a custom delivery system built for the Principality.
The Challenge
A beloved Monaco institution with a digital presence that didn't match its reputation.
Collections were disorganised with no logical hierarchy. Navigation left customers unable to browse or find products easily.
No clear product highlights, limited CTAs, and an inefficient checkout process meant significant missed revenue.
Delivery is core to the business — but zones were undefined, with no structured handling of Monaco vs nearby communes at checkout.
The Solution
A full rebuild — architecture, design, and delivery logic from the ground up.
We approached the project as three parallel workstreams: information architecture, visual design, and e-commerce logic — ensuring every layer of the store worked in harmony.
- 🗂Rebuilt collection structureEvery menu item mapped to a dedicated collection with a clear, scalable hierarchy across all product categories.
- 🎨Premium visual identityMinimal, elegant interface with strong typography and imagery — fully responsive, matching the in-store experience.
- 🚚Custom delivery systemDefined delivery zones for Monaco, Cap-d'Ail, La Turbie, and Roquebrune — with dedicated cart fields for recipient, message, and delivery instructions.
- ⚙️Scalable backend setupStandardised product creation process, structured tagging and SEO-ready architecture for long-term maintainability.
The Results
A conversion-ready store that finally matches the brand.
BSS transformed our online shop into something we're truly proud to share with our Monaco clients. The new structure, the delivery system, the design — everything works the way our business works.
Want a store that works as beautifully as it looks?
We build premium Shopify experiences for Monaco businesses — structured, conversion-focused, and built to last.